The CDO's Top 10 Surprises of a Successful Enterprise Data Office
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  James Tyo   James Tyo
Executive Vice President and Enterprise Chief Data Officer


Tuesday, April 19, 2016
08:30 AM - 09:45 AM

Level:  Case Study

As the enterprise gravitates toward data for competitive advantage, improved efficiencies and real-time insights, developing an enterprise organization to ensure that the data is managed properly, valued appropriately and leveraged fully is paramount. BB&T’s Chief Data Officer Jim Tyo has a proven perspective for developing a world-class, data-driven enterprise approach that he has condensed into a "Top 10" for Enterprise Data Office success. Believing that this organization needs to be thought of as an evolution, not a revolution, Tyo will discuss his philosophy on getting started, gaining executive buy-in and investment, the importance of agility, and the tempting pitfalls along the way.

Jim is the Executive Vice President and enterprise Chief Data Officer for BB&T. Jim is responsible for overall strategic vision, planning, execution and management of all activities related to operation of the Enterprise Data Office (EDO) for BB&T, with the overarching goal of leveraging data to drive business insights into revenue opportunities, ensure regulatory compliance and identify/manage risk. The EDO ensures the data management strategy yields a high degree of data quality and client data protection through a robust data governance program and appropriate security controls without constricting the flow of business activities. They are the champions of data as a strategic asset to challenge and improve current products, services and processes, enabling BB&T to be the Best of the Best. Jim formerly worked at USAA; a member owned association dedicated to providing financial services to the military community and their families. While at USAA Jim held multiple executive positions in risk management, product development and most recently, designed, established and led the Bank’s first Chief Data Office. Prior to USAA, Jim held senior positions within GE Capital and Key Bank. BB&T is one of the largest financial services holding companies in the U.S. with approximately $208.8 billion in assets and market capitalization of approximately $27.8 billion, as of Sept. 30, 2015. Based in Winston-Salem, N.C., the company operates 2,150 financial centers in 15 states and Washington, D.C., and offers a full range of consumer and commercial banking, securities brokerage, asset management, mortgage and insurance products and services. A Fortune 500 company, BB&T is consistently recognized for outstanding client satisfaction by the U.S. Small Business Administration, Greenwich Associates and others. BB&T has also been named one of the World’s Strongest Banks by Bloomberg Markets Magazine, one of the top three in the U.S. and in the top 15 globally. More information about BB&T and its full line of products and services is available at

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